UFS Brand Campaign Creative

     United Family Services is an institution that offers a wealth of services to our community. We offered them an integrated branding campaign that would publicize individual divisions and how necessary it is for public and private donors to contribute to their ongoing efforts. Client surveys revealed that all their patients at one time or another experienced feelings of hopelessness and vulnerability. And this greatly impacted their lives making them shrink from the critical support of family members. In other words, they became invisible to others just when they need their assistance the most. Portraying this feeling of "invisibility", and showing how there is hope in overcoming it, became the crux of the campaign.