Brugg North American Campaign

    Our task was not only to debut the new product that Brugg Wire Rope was debuting, but to bring up the obvious fact that having an American alternative for high performance offered advantages in speed of delivery, reliability, and cost savings as well. And, a little drama never hurts in marketing. Incidentally, the link to the Swiss Army knife is more than a tribute to good design, the American branch of Brugg is Swiss. We thought this was a fine way to say, we've got everything you have Europe, we just offer it with a North American flavor.