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E-commerce Media
Naturally media must adapt to a constantly changing technological landscape. Brugg Wire Rope understands that marketing must be retargeted to get around the limitations of traditional direct mail and to supplement their present efforts. E-mail "blasts" (frequent periodic web-based marketing efforts) have to stand out from the rest, yet have to work within the constraints of coding and changing email restrictions. The key is to portray a branding difference, yet be able to communicate valuable, or at least interesting, information to an increasingly jaded audience.
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