Brugg Cables (USA tradeshow)

     For the most part, graphics standards are guidelines used to preserve a valuable investment companies have made in their branding efforts. Over time however, they can serve to restrict or hamper the company in its continuing efforts to connect with the public. This is especially true if an international company fails to anticipate that what works well as a design aesthetic in one culture may not translate as well to another one across the globe. Brugg Cables allowed us the freedom to explore, within the bounds of the company's Swiss design manual, alternative ideas which would more forcefully state their brand difference and make a greater, more broad impact on the world's marketing scene.