There are many paths one can take to portraying a company’s brand. Key to any strategy is conveying the idea of quality, beauty and that your company is not stodgy, self-centered or hard to work with. Wit and a little humor (along with some beautiful images of product) can go a long way towards making you stand out from the rest. Our client wanted to portray themselves as confident, knowledgeable and a little fun. And we pursued this approach in their outreach to dealers, designers and also to consumers.