We specialize in B2B. We know how to quickly communicate products benefits in a way that engages a wide audience ranging from engineers and corporate heads, to novice alike. Why is that important? Because you can’t afford to appeal only to the small target audience you think will trust you, instead you have to broadcast to a wide international, multi-ethnic audience that may or may not be up on industry jargon. If you want to make a sale you have to reach everyone. And the best way to do that is to leave aside dull tech specs. Don’t be boring. Here we worked with a client determined to stand out from the rest of the industry and grab attention—and do it with a bit of New York attitude. We enjoyed the challenge.