We were lucky in that GAL was looking for a fresh take look for one of their best selling products, the GALaxy IV Controller. It was an educational process to say the least; they had to spend quite a bit of time explaining to us exactly what their device could do and how that created a more productive, easier way for professionals to do handle maintenance. Instead of creating a piece loaded with jargon and complex diagrams, we worked to create a lively piece that was filled with easy-to-comprehend text, illustrations and color. The end result is a piece that’s highly educational but very sales-oriented. For a more in-depth view click here.