Our Work

Sales/Ed Materials

When creating effective sales materials you must grab attention and, whenever possible, detail product benefits through the use of metaphor. Many simply use an image of a product, list product specs, and then expect their audience to figure it all out for themselves.This rarely works. Here we were asked to create materials alerting elevator professionals of an upcoming NYC Building Code provision that would critically impact the entire industry, and then show how GAL offers two ready made solutions to handle the situation. The pieces can be utilized in trade shows, sales presentations, and all graphics and themes can be adapted for large environmental graphics.

  • Categories: Branding, Collateral
  • Client: GAL Manufacturing